Marketing and the Media in the In the age of algorithms, how do marketing and the media work?
Recent articles have entered the fray, accusing Facebook of spreading misinformation and amplifying polarization. While some of these articles are well-intended, others spread misinformation and polarization. The issue with these articles is that they fundamentally misunderstand how media works. Many brands are developing new platforms to market and advertise in algorithm age . For example, YouTube and Facebook are two of the most popular websites on the internet. These platforms are only a few years old, but they already have over 4.5 billion users, which accounts for 57% of the world's population. On all of these platforms, algorithms determine whether a profile is valid. As a result, learning how to navigate these new media platforms and ensure high-quality content is critical. The algorithms of social media platforms frequently change, affecting how your content is displayed. Facebook, for example, prioritizes posts from friends and family. You may modify your Facebook settings...